One Million Cups Orlando

           For this month’s blog, I will be talking about a video I watched on Youtube that centered on the idea of entrepreneurs in the community.  One Million Cups is a movement that helps entrepreneurs from cities across the country present their company’s ideas to an audience; each week two entrepreneurs get this chance to present.  One Million Cups helps push the companies out into the public, which could be vital to the success of these companies.  The presentations I watched were for two companies named Grind Time Now and Studio 18.  Grind Time Now is, essentially, a league based on Rap Battles.  These battles were quite popular in the 90’s with YO! MTV Raps, but have been an intricate piece for the genre since. The biggest thing the company has is their huge potential on Youtube, where they are bringing in most of their revenue.  The strength of the presentation was the motivation that the presenter had, which in turn made the league sound more fun.  The weakness that I saw was the presenter looking at the screen quite a few times, which made it seem as though he tried making the videos and pictures become the center of attention.  If the presenter had more eye contact with the audience, then the presentation would be improved.  As far as tips for improving the business concept, I believe that in order to further the brand, the company should do more marketing on Youtube and get more people to watch the battles.

            The second presentation I watched was about Studio 18, a studio based out of Studio 18. According to the presenter, the studio is making music for a various amount of genres, including rap and bluegrass.  Similar to the presenter of Grind Time Now, the presenter for Studio 18’s strength was the motivation and passion he had while presenting made the presentation a lot of fun to watch.  The weakness had nothing to do with how it was presented, but with how the studio could differentiate itself with the other studios in Orlando.  The presenter did not really go into specifics about that, which made it seem like the studio was just another studio.  A tip for the business concept and the presentation is to both elaborate on what makes this studio the best in Orlando, and if they do not really know, then find a way to fix that.  Make the studio more than it is and what it was set out to be.  If you want to watch the video, the link is https://www.youtube.com/watch?v=zhzUTMt5FUk.